Jason Mraz - Im yours

Although though this song is more up beat and the video is brighter that what we hope to create, in terms of structure this video is very similar to what we hope to construct.

the video is simular to what we hope to create as; has no real narrative apart from one man traveling around the world. It has a larger range of locations (more than we would be able to achieve) that the video cut between.

Also it shows how many different shot types we will need from each setting to fill the time and prevent the viewer from being bored.

girls and boys in love - feedback

The video is simular to what we hope to create but with dirrefent locations and time of day.

The vidoe has a good use of shot types and in some shot have framed the lead singer well.

However the editing seems to have been done at the last minute and could be improved. Also many of the loactions are round Long Road its self and dont realy work well with the song.

For our music video we are going to have to research and plan our locations well and make sure we find time to film otherwise we may end up filming around college.

Teacher Feedback on Blog

Your blog looks good and is proficient at communicating your ideas for the promo video. In order to enhance your blog further you need to embed your Auteur presentations - go to slidshare.net and search for P1-Auteur. Also you need to have initial ideas for both your magazine ad and your digipak.
You also need props and costume lists with visuals and some information and images of your prospective locations.

Your mood board in particular reminds me of this music video that was produced by former Long Road students. Take a look and see what you think - write me a post that details your response to the video - what you like.dislike about it and what you think is/isn't successful.

DVD cover ideas

I think the DVD cover should continue the colour scheme of the video, or even be an iconic shot from the video.

The packaging should be a 3 fold cardboard box with a detailed album sleeve and a special addition prize or item related to the video or band. this would increase interest and make the packed worth buying more that the CD.

The base colour could be black as it goes with all other colours. Other colors include on the cover could be blues or rustic reds. as these are the colours we hope to use in our video. the text on the cover should be simple and not intrusive.

Contacting M.Craft

This is the email that we sent M.Craft to his Myspace page.

Hello, my name's Jonny

Currently i am in my second year at Long Road Sixth Form College in Cambridge studying media studies along with two other subjects.

As part of my coursework I have been set the task to create a music video. In my initial brief me and the rest of the members of my group were given a choice of 12 tracks, of which our favorite and the one we chose to produce a video for was Dragonfly.

My group consists of me and 3 other students; Ali, Michael and Danielle and we are full of ideas for the video, but if you wish to have any input into the video please contact us and we will try our best to incorporate your ideas.

I hope that you'll be ok with us using your song
Thank you very much

http://www.myspace.com/mcraftmusic

music video pitch feedback

The majority of our feed back was positive.

However, we need to increase our ideas about the magazine advert and dvd digi pack. Also we need to research possiable location and take photos of them to put on the blog.
Peace.

M.Craft- Dragonfly lyrics

I can see it all tonight underneath a perfect sky
Where the universe revolves around the pupil of an
eye
And infinities stretch out from infinities within
And I'm a part of everything, I'm a part of
everything

Am I falling asleep? is it all just a dream?
Well, the cars are like water and the road is like a
stream
Rolling down through the city, flowing out into the
sea
Going nowhere like me, going nowhere like me

When the morning starts to glow out in the corners of
the sky
And the people come, and the time just passes by
Then I'm only gonna see it from the corner of my eye
When the planet spins it sings like the wings of a
dragonfly

I can see it all tonight
I can see it all tonight
I can see it all tonight
I can see it all tonight

initial timeline

00.00
Guitar intro - playing guitar, close up of playing.
00.13
1st verse - pan out from initial shot, sitting in fields under stars, move to close up of eye.
00.40
join - pan to the starry sky, pan down to a change of location
00.50
2nd verse - urban street, walking down gray and dingy, guitar either on back or still playing.
01.10
Bus ride?, miss bus? montage of going to new location.
01.30
disused railway, walking across old tracks
01.55
location change walking down steps to get on a punt and be punted off.
02.20
on punt with with lanterns variation of shot of playing guitar, posing on punt and shots from bridges.
02.45
punt off into distance, pan to sky and fade.

This is an idea of what we could do in our video and when it will happen

This is a mixture of our mood board with color schemes shot types and locations simular to the ones we hope to use in our video.

Idea for music video

We want to have a male lead role who will be playing a guitar and will be walking around Cambridge at night. The locations that we want to use are filming on a punt and light it up so that it stands out on the river, if we can't get a punt we will probably film the lead role from the river front. Other locations that we had thought of are a pub when it was almost empty and filming in a park in the town but our main focus is the punt. We want to have our lead role just dressed in casual clothing that he would normally wear rather then dressing up, and we probably wouldn't have any costume changes because we don't think it would fit in with the video. At the end of the music video we had an idea about speeding up time so it goes from night to early morning. Examples of these ideas are pictured on our mood board.

f gary gray

F. Gary Gray

Born July 17th 1969 in New York City and raised in South Central Los Angeles, Felix Gary Gray is an American film and music video director. Gray became involved with working behind the camera at a local cable public access channel when he was still in high school. He went on to study film and television in college, and then worked for a while as a cameraman for various companies including Black Entertainment Television. Gray soon became a music video director, working with artists such as Whitney Houston, TLC and Dr Dre. At the 1995 MTV Music Videos Awards, Gray was a multiple winner, receiving four awards. He also earned a Billboard Music Video Award the same year

He then went onto directing films including Jackson and Kevin Spacey in ‘The Negotiator’ (1998), a big budget action film, and soon after moved to television in 1999 as executive producer and director of the Fox drama series Ryan Caulfield. Some of Gray’s most recent films include ‘A Man Apart’ (2003) starring Vin Diesel, followed by The Italian Job (2003), a remake of the highly successful 1969 film which originally starred Michael Caine

take that - i'd wait for life

Although this video is not in the same geura as Dragon fly, it is set at simular times and locations to the ones we hope to use. So is a good example of shot types we could incorporate into our vidoe, especial as we also need to sell a male artist.

throught the vidoe we keep returning to the main loaction a swiming pool where the band are shot sepralty for diffarent angle trying to reach the surface of the water. As well as this there are at least 6 of locations that the vidoe cuts to now and again to create diversity and to try and keep the viewers interest.

The colours used in the vidoe are mainly black and white but there are hints of some shades of blue and grays. As most of the vidoe is set at dusk for our music vidoe we could adopt a simular colour theme.

Goodwin's points

Goodwin’s Music Video Analysis

How to analyse a music video...
Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).

Deadlines

G324: Advanced Production - Deadlines and Important Information

Deadlines

• Music Video Shooting Deadline: Monday 19th October 9am
• Music Video Rough Cut Deadline: Last lesson of week ending 23rd October
• Music Video Final Deadline: Last lesson of week ending 13th November

• Ancillary Products Deadline: Last lesson of week ending 27th November

• Evaluative Writing Interim Deadline: 9am to Moodle Monday 7th December
• Evaluative Writing Final Deadline: 9am to Moodle Monday 14th December

Cameras

1. Before the rough cut deadline, you will be able to take a camera for 2 overnights or 1 weekend. The first opportunity you will have for filming is Friday 2nd October from 4.10pm.
2. Between the rough cut and the Final deadline, you will be able to have a camera in the lessons and for 1 overnight. No weekends.
3. You can have a stills camera in the lessons and for 1 overnight, from the point where filming commences. It is possible to have your video and stills cameras at the same time. This actually might be advisable.

project information

Introduction to G324: Advanced Portfolio in Media

For this coursework, you will be producing the following:

A promotional package for the release of an album. This must include:
1. A music promo video.
2. A cover for the album's release on DVD.
3. A magazine advertisement for the DVD.

The practical component of this project is worth 60 marks.

20 marks will be for planning and research, which will be done on blogs.

20 marks will be for the written evaluation. This will be completed on Powerpoint and include video and still images. The evaluation questions are:

In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancilliary texts?
What have you learnt from your audience feedback?
How did you use new media technologies in the construction and research, planning and evaluation stages?

This is what we assume to be the official video by the band.
If we are able to do this track we hope to draw some of our inspiration from this video.

DVD adverts.

Below is a replica of this advert created to give me a better understanding of how the advert was constructed and what technical qualities it uses.

DVD adverts

DVD advert

In a media lesson which i attended, we where given the task of copying a DVD advert of an artist and annotating particular parts which promote the artist. The two pictures above show the original advert, and my copy, with annotation.

In it i talked about how the colour of the title is the same colour as the lips are, the cool nutiual colours used and how the advert is covered in many different reviews from big names like the telegraph, and the Sunday times.

This is the replica image that i had to make in a lesson to give me a better idea of what a dvd advert needed to look like so that it would give me a better idea how to make one when designing the advert for our group.

The group

We consist of Jonny, Ali, Michael and Danielle.

We have short listed the songs to:
1.Dragonfly by M. craft
2.Money worries by Bedouin SoundClash
3. Chemistry by The Adored